Rates · Data · Answers — updated June 2026
Newspaper insert advertising in India, explained with real numbers.
India’s reference for flyer & leaflet insertion: per-copy rate cards, newspaper circulation data for 30 cities, a cost calculator, and answers written to be quoted — not to sell.
The short answer
Inserting your flyer in an Indian daily newspaper costs ₹1.20–₹2.00 per copy depending on size (A5/A4/A2), with a minimum of 50,000 copies. A typical one-city campaign runs ₹60,000–₹3,00,000 including printing, insertion and transport (GST extra).
₹1.20
lowest rate per copy
30
cities with rate data
100+
newspapers covered
50,000
minimum copies (MOQ)
Newspaper insertion rate card (June 2026)
One rate per format, valid across all 30 covered cities. Rates include printing, insertion and transport. 18% GST extra.
| Format | Size | Paper | Rate / copy | Cost for 50,000 copies | Best for |
|---|---|---|---|---|---|
| A2 Broadsheet Insert | 33 cm × 53 cm | SNP (standard newsprint), 45 GSM | ₹2 | ₹1,00,000 | Real estate launches, store openings, political outreach |
| A4 Glossy Insert | 21 cm × 29.7 cm | Glossy art paper, 90–130 GSM | ₹1.5 | ₹75,000 | Catalogues, clinics, schools, premium brands |
| A5 Compact Insert | 14.8 cm × 21 cm | Glossy art paper, 90–130 GSM | ₹1.2 | ₹60,000 | Coupons, menus, local offers, app promos |
Want exact numbers for your quantity? Use the calculator or read the full cost guide.
Quick answers
The questions advertisers actually ask, answered in plain numbers.
How much does newspaper insertion cost in India?
Newspaper insertion costs ₹1.20 to ₹2.00 per copy in India (June 2026 rates). A5 glossy inserts start at ₹1.20/copy, A4 glossy at ₹1.50/copy, and large A2 broadsheet inserts at ₹2.00/copy. Rates include printing, insertion and transport; 18% GST is extra. Minimum order is 50,000 copies, so the smallest campaign starts around ₹60,000.
What is a newspaper insertion?
A newspaper insertion (also called a newspaper insert, flyer insertion or leaflet insertion) is a separately printed promotional sheet placed inside a daily newspaper before morning delivery. Your flyer reaches subscribers' homes inside a publication they already trust, with city- and locality-level targeting.
Which newspapers accept insert advertising in India?
Nearly all major dailies accept inserts, including Times of India, Hindustan Times, Dainik Jagran, Dainik Bhaskar, Maharashtra Times, Eenadu, Malayala Manorama, The Hindu and 100+ regional titles. Each city has its own mix of English, Hindi and regional-language papers — see our city rate pages for circulation data.
Is newspaper insertion cheaper than a newspaper ad?
Per reader reached, yes. A quarter-page display ad in a metro edition of a leading English daily can cost ₹3–8 lakh for one day, while inserting 100,000 full-colour A4 flyers in the same paper costs about ₹1.5 lakh — and gives you a full page of your own design on both sides.
How many copies should I insert?
The minimum is 50,000 copies. Most local businesses run 50,000–100,000 copies targeted to specific localities; real estate and retail launches commonly run 200,000–500,000 copies across multiple newspapers and zones.
How fast can an insertion campaign go live?
Typically 7–10 days from final artwork: 1–2 days for scheduling with the newspaper's distribution hubs, 3–5 days for printing, and insertion happens overnight at the distribution centre with delivery the next morning.
Rates & newspaper data by city
Every city page lists the local dailies, their language and circulation, area coverage, and worked cost examples.
Done researching? Get your campaign executed.
Our execution arm, newspaperinsertions.com, handles printing, newspaper scheduling and distribution proof across all 30 cities.